Other leading sportsbooks and sports betting sites have copied the concept, to the point where most industry analysts believe that parlays will continue to gain in popularity amongst bettors and become a major profit center for operators. Every quarter, the parlay as a percentage of the total bet mix goes up.'Įver since FanDuel introduced the same-game parlay feature for NFL betting in 2019, it has paved the way for sportsbooks to cater to massive customer demand for parlays. 'What we are trying to do is get smart at limiting the sharp action, and then also making sure that we have a high parlay mix because people like that. 'What we’re not looking to do is take money from people by forcing them into bets they don’t want,' Robins said in a statement that immediately went viral. Speaking at a Goldman Sachs Travel and Leisure Conference, Robins stated that parlay wagering was the key to sportsbooks' profitability. It was back in June that DraftKings CEO Jason Robins explained the reality of the legal sports betting business model to the world at large.

Fanduel parlay winners